Multiple installations at Bread and Butter for the Autumn and Spring seasons, in Berlin and Barcelona
This project had unusual build restrictions, with a minimum height of 1.6m and no brand to be higher then this.
It was a closed site with invite-access only, all product-facing on the inside.
The design needed to be flexible – able to be developed and modified to reflect latest fashion trends for each season.
The design was influenced by the restrictive wall height build regulation. This was a highly effective solution, revealing a hidden logo, giving movement, being eye-catching, on brand and very simple.
The brand was hidden and then light flashed exposing it – making an eye-catching statement and drawing the visitor to it.
