Working within tight brand guidelines, I delivered designs for interiors, retail solutions, hospitality areas, a meeting room and client consumer points
This included finding a way to present both large scale products from the JCB range right through to displays of the toy versions.
Hillhead Chalet
I created highlighted feature walls behind the bars, reception, shop counter and other key areas – proposing that these walls had a mock concrete effect, to give a industrial feel, slightly raw and real. These panels would also be halo lit.
Hillhead site overall, showing layout of JCB machinery
Final Photos of Hillhead
I used industrial and construction building materials out of the context of their original purpose, placing them with wood tones influenced by the agricultural sector. This sat in contrast to the brand’s high gloss JCB yellow and black. Together, it created a striking but warm and inviting environment to do business and to showcase all that JCB has to offer.
Interior retail solution
Up-cycling old drums to give them a new life, these were used to display messages both on the outside and messages/AV within them. They could also be used as tables for meetings or display units for products.
Restaurant treatment
Inspired by wood pallets – an interesting material – their slightly raw finish added an element of warmth to the interior space and disguised the structural columns. They could then be used break up the spaces or to hang plasma screens on. They’re also a visual aid to connect the vertical to the horizontal on the reception and bar areas, softening the finish and feeling on approach. In the shop area we also used these as slat wall to display accessories and clothing.
Unique display units of ‘toy’ JCB models
We used ‘totems’ to create slimmed-down focus points, giving just key information about the product on display in a short, sharp and punchy. I also suggested having miniature products incased within the totems.
