Purina at Crufts -

A pitch to design a ‘first class lounge’-style hospitality area & product information point – at one of the world’s best-known consumer shows

Inspired by the hexagonal shape in the brand imagery, I used this in various ways to display product and information.

Warm and inviting finishes created a luxury and aspirational feel for the breeders’ hospitality area, and interactive ‘flip-flap’ boards were engaging with consumers of all ages.

Several options were given for the banner treatment – one of them using kinetic movement of hexagons.

Setting the scene – examples of first class hospitality suites & shelfing to reflect brand icons.