Seven different companies and marketing departments under one umbrella brand – all on the largest stand space at Interbuild
I created a visionary ‘village’ theme to connect all products and brands together on one unifying platform – including a theatre area, a fully working bar and a VIP double-decker meeting space.
Overhead projection also captured delegates’ eyes and pushed the brands further across the hall.
Details were key to making this space work: from the ‘hedgerow planting’ and street lights, to the floor finish being a tiled print of a pavement floor. I then followed all this through to making sure the meet-and-greet areas were inviting and informal.
Timelapse video of build
Testimonials
“Vic was appointed three months into the project (6 months until show opening) to carry out a range of functions, from designing the stand and appointing stand build contractors through to managing the stand build-up and tear-down.
“The designs that Vic came up with were excellent and retained the theme, even when companies kept changing designs and stand requirements! Very flexible approach!
The build-up on site went smoothly from our client side, with Vic on site to handle all day-to-day decisions and limited involvement for Kingspan personnel.
“Kingspan at Interbuild was a very professionally presented and busy stand.
“Overall the show was a great success. We could not have achieved all our objectives without Vic’s flexibility and project management skills!”
– Romella Jones • Marketing manager • Kingspan Insulated Panels
“VTC design gave us a perfect balance between creativity and practicality.
“Vic’s design for what was largest stand at the show, which involved seven different companies and extremely technical products, worked on all levels by balancing the needs of the brand visibility, the impact of each of the seven companies as well the individual products.
“All these aspects were meshed into the practicalities of a an exhibition stand with flair, professionalism and a wonderful personal touch.”
– Wil Roberts • Account Director • Think Tank
